Web 2.0 Applications

Pattern 2: Data is the next “Intel Inside”

Tim O’Reilly states that data is the next “Intel Inside”. Intel Inside refers to Intel’s famous marketing and branding campaign from 1991. Intel is a component supplier, and because of the campaign they are one of the worlds most known computer brands. As Wikipedia puts it so nicely; The Intel Inside advertising campaign sought public brand loyalty and awareness of Intel processors in consumer computers. So what does data is the next “Intel Inside” mean? While desktop applications, like Word and Photoshop, requires well developed functions to succeed, online applications, like eBay and Amazon, gets many users because of huge databases. YouTube’s database of videos, Spotify’s database of music and MapQuest’s map databases are good examples of this.

Let us take a closer look at YouTube. YouTube is, for those who doesn’t know it, the worlds largest online video site. Most of the videos are uploaded by individuals, but media corporations like BBC publishes some of their material as part of the YouTube partnership program, and record labels like Nuclear Blast Records uses YouTube to promote their bands.

Some of the issues with sites like YouTube is; Who owns the data? Is it the uploader or is it YouTube? And what about copyright? What is YouTube doing to control that the users don’t upload material they don’t have the rights to? YouTube states that you own the material you upload, but YouTube and the users of YouTube have the right to use, reproduce, distribute, prepare derivative works of, display and perform(§10) until you remove or delete the video. There have been some debate about whether YouTube do enough to make sure that the users follow the law about copyright. YouTube always shows this message when you upload a video to the site: Do not upload any TV shows, music videos, music concerts or commercials without permission unless they consist entirely of content you created yourself. The Copyright Tips page and the Community Guidelines can help you determine whether your video infringes someone else’s copyright. Does it help? At the most part, no. YouTube have thousands of videos that violate the copyright law, and in my opinion that is maybe one of the reasons why YouTube is so successful.

YouTube’s future is looking bright. They continue to improve their service with providing everything from HD quality, streaming free sport games, full-lenght films and TV series. It could be that pages like YouTube is the TV’s future, and that everything will be streamed online in a few years.


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